BRAZILIAN KERATIN TREATMENT First and foremost, it’s essential to understand that Brazilian Keratin treatment is not synonymous with permanent hair straightening – it’s a treatment. The primary benefit of this treatment is its ability to reduce frizz by nearly 90%, resulting in incredibly soft and silky hair. The treatment predominantly consists of keratin, the protein that forms the building blocks of hair, nails, and skin. Some formulations may also contain collagen, which adds elasticity to the hair.

During a Brazilian Keratin treatment, the product is applied to the hair and then ironed in, infusing the hair with keratin. The subsequent flat ironing process seals the cuticles of each hair strand, resulting in hair that is noticeably smoother, shinier, and more manageable. The protective effects of the treatment can last anywhere from 3 to 6 months, depending on the brand and how frequently you shampoo your hair. Over time, the treatment gradually wears away with each wash. To extend its longevity, it’s recommended to use shampoos that contain keratin and collagen. Once the treatment has fully washed off, your hair will return to its original state, eliminating the need for root touch-ups.

PERMANENT HAIR STRAIGHTENER In contrast, permanent hair straightening treatments are indeed permanent. These treatments are formulated to straighten and relax the hair, effectively removing most curls and waves permanently. The process involves applying a chemical solution that breaks the bonds of the hair, altering its natural structure to achieve a straighter appearance. Permanent hair straightening is typically recommended for individuals with curly hair types.

It’s crucial to note that because permanent straightening treatments permanently alter the hair’s structure, ongoing maintenance is required to address regrowth. Without regular touch-ups, there will be a noticeable difference between the treated hair and new growth. Additionally, due to the chemical nature of these treatments, there is a risk of hair damage, particularly if the hair is already over-processed. In such cases, opting for an alternative treatment like a keratin treatment may be a wiser choice.

When considering permanent hair straightening, it’s essential to consult with a qualified stylist who can assess your hair’s condition and suitability for the treatment. Be sure to communicate any previous treatments or processes your hair has undergone in the past two years to ensure optimal results and minimize the risk of damage.

We hope this breakdown clarifies the distinction between Brazilian keratin treatments and permanent straightening. If you’re still uncertain about which service is best suited for your hair type and needs, don’t hesitate to consult with one of our experienced stylists. We’re here to help you make the right choice for your hair journey.