The best hair iron worth nothing without a stylist
Traditionally, top-tier hair irons like ghd, Cloud 9, and Corioliss were exclusively available through professional hair stylists. These brands earned their reputation through the tried, tested, and passionate advocacy of stylists. But why did these stylists become the primary channel rather than retail giants like Clicks?
Obtaining a certified hairdressing qualification entails rigorous training – typically 1 to 2 years of full-time study and over 3600 hours of supervised work. Suppliers relied on the expertise of qualified stylists to guide and educate customers, ensuring the best results and preventing hair damage.
However, the rise of online stores has disrupted this dynamic, often leaving customers without access to expert advice. As a result, we’re witnessing a surge in hair damage, especially from frizzy hair, despite the wealth of information available online. Many end up spending more than they bargained for, trying to repair their hair after incorrect use of their hair iron.
So, before you make that online purchase, remember: the true value lies not just in the iron you buy, but in the invaluable advice you’ll miss out on from qualified stylists – advice that can save your hair from unnecessary damage.
At Mel’s Hair Salons, we pride ourselves on offering expert advice. Why not give us a try or simply drop by to say hello? You can find us at Springfield Park and the Atrium Mall in Overport. We can’t wait to meet you and help you achieve your hair goals.
Clive Raman
Marketing and business management.